With many projects on the go, Leica Geosystems reached out to Sill Marketing to assist in coordinating a sales and marketing campaign for a range of high end construction level and positioning tools.
Our first task was to understand the lay of the land which began by interviewing all the key stakeholders from Leica Geosystems as well as their distributor C.R. Kennedy.
Information was collated which began the campaign strategy development process.
A key focus was to develop a campaign plan that utilised the available resources, that was rational and realistic and achievable.
A strategy was developed that addressed the need to have integrated activity between sales and marketing.
A detailed plan was developed which clearly outlined the precise sales activity as well as marketing communication content including digital, print, advertising and video.
Once agreement ont he campaign was gained, we then worked with all the stakeholders to implement the campaign to ensure milestones were being achieved and that the structured approach was being adhered to.
The digital activity was coordinated by us which included planning and content development.
This activity developed one of the most structured and integrated sales and marketing campaign that Leica Geosystems had developed in the Australian marketplace and ensured that all stakeholders were accountable for their actions to drive results.
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