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Cummins - Clipsal 500 event marketing

Power runs through the veins of global diesel engine manufacturer Cummins so when it came to marketing a VIP event they were hosting at one of Australia's highest profile motor racing events, Sill Marketing was called to help.

With multiple categories of visitor all requiring a specific invitation and ticket, the task was not only to design all marketing collateral but assist in coordinating the distribution of collateral.

The design aim was to develop material that presented the event as being prestigious but also ensure that functionally it communicated all that was required to ensure the invitees were well informed as to where they needed to be and when.

How we helped

Concept development
Image editing